Lights, Camera, Action! Media Training for Orthopaedic Surgeons

Friday, March 12, 2010

Event Number: 701 Beginners Media Training 08:00 AM - 12:00 PM ROOM 219

Event Number: 702 Beginners Media Training 01:30 PM - 05:30 PM ROOM 220

Event Number: 703 Advanced Media Training 08:00 AM - 12:00 PM ROOM 220

Event Number: 704 Advanced Media Training 01:30 PM - 05:30 PM ROOM 219

Make the most of every media encounter. Understand how the news media works and learn the keys to a successful interview. The Beginners sessions are limited to 25 participants each, while the Advanced sessions are limited to 10 participants each, and are being offered complimentary on a first-come, first-served basis to Active Fellows.

To participate in the Advanced sessions, you must have completed a Beginners media training at a previous AAOS meeting AND completed a minimum of five interviews with the press.

Learn how to:

• Communicate your objectives
• Create clear and unambiguous key messages
• Take control of an interview
• Create sound bites
• Bridge from an irrelevant question to your message
• Speak in English, not “doctor-ese”
• Use appropriate gestures and body language

Be an effective spokesperson for your practice, for your specialty, and for the AAOS.

Registration for the Media Courses is available online only. A login is required. If you need assistance, please email meeting@aaos.org.

An alphabetical listing of disclosures will be available at a later time.

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