Lights, Camera, Action! Media Training for Orthopaedic Surgeons

Friday, February 27, 2009

Make the most of every media encounter. Understand how the news media works and learn the keys to a successful interview.

In this free course, learn how to:

• Communicate your objectives
• Create clear and unambiguous key messages
• Take control of an interview
• Create sound bites
• Bridge from an irrelevant question to your message
• Speak in English, not “doctor-ese”
• Use appropriate gestures and body language

Be an effective spokesperson for your practice, for your specialty and for the American Academy of Orthopaedic Surgeons.

All courses take place on Friday, February 27, 2009

Event Number: 701 08:00 AM - 12:00 PM ROOM 3205

Event Number: 702 01:30 PM - 05:30 PM ROOM 3205

Presenter: Andrew Gilman, President and CEO of CommCore Consulting Group, has been a communications strategist, crisis counselor and keynote speaker for more than twenty-five years. Co-author of the best-selling book Get To The Point (Bantam 1990), Andrew is also a lawyer and award-winning journalist. Most recently he was selected as Educator/Trainer of the Year by PR News.

Event Number: 703 08:00 AM - 12:00 PM ROOM 3206

Event Number: 704 01:30 PM - 05:30 PM ROOM 3206

Presenter: A savvy communications expert, Pat Clark brings nearly 20 years of experience and expertise to media training, speech coaching and message development. Pat holds bachelors and masters degrees in journalism from Ball State University, has taught on the faculty of Valparaiso University and served as director of the Northern Indiana Journalism Seminars. She prepares senior spokespersons for interviews with 60 Minutes, The Newshour, Nightline, New York Times, Wall Street Journal, Washington Post, Time, Business Week, Forbes, Good Morning America, Today Show, Face the Nation, This Week and Oprah.

Registration for the Media Courses is available online only. A login is required. If you need assistance, please email meeting@aaos.org.

An alphabetical listing of disclosures will be available at a later time.

• Housing and Travel
• Request for Information
• Registration
• Official Participant Guidelines

See Also

• Annual Meeting Archives
  Abstracts, Newspaper, News Releases, Audio Tapes from Previous Meetings
• Schedule of Future Annual Meetings